Drive long-term profitability—free consultation
Anxious about your profit projections? We can help you analyze your growth and profit models with cutting-edge, predictive analytics tools. Book your free consultation today.
How Software Companies Can Avoid the Trap of Product-Led Growth
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that's indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at first. But it can create challenges for growing companies. The answer isn't to reject PLG. It's to embrace it — but to plan ahead. Eventually, even the best PLG company will need an enterprise sales strategy which takes years to develop. Don't wait until product-led growth stalls to plan for a multi-pronged sales strategy.
Secure Everything with Microsoft Security for Business
Discover how Microsoft Security for Business can help protect your organization from cyber threats. As the threat landscape continues to evolve, businesses must remain vigilant against potential attacks. Our comprehensive security solutions are designed to safeguard your business and help you stay ahead of the latest threats. Visit our website now to learn more and get access to our powerful security tools including Microsoft Security Copilot.
Reinventing Microsoft's Employee Experience for a Hybrid World
Explore Microsoft's transformative journey to a secure and empowering hybrid work environment. Get lessons learned by the tech leader when it transformed employee experience and made strategic investments in technologies like Microsoft Viva, Teams, Azure Digital Twins and the Power Platform to foster innovation and collaboration among employees working remotely and in-office. Read the case study for tips on how to apply these lessons to your organization's hybrid work strategy.
Tech companies are finding their profitability groove
Tech companies are getting the hang of making money — or at least they're losing far less than they used to when money was cheap and "growth" was sexy.
Gartner Forecasts 39% of Global Knowledge Workers Will Work Hybrid by the End of 2023
With 39% of global knowledge workers going hybrid, the future of work is now. This article highlighting Gartner research on global knowledge workers provides insight on trends and an overview of strategies you can adopt to make this inevitable shift at your organization. Read the article for a deeper look including why flexibility, collaboration and human-centric design are so important.
SaaS moves to usage-based pricing as enterprises optimize tech spend
Software providers shift to pay-as-you-go billing to bolster revenue growth and give customers more flexibility.
Eurowings enhances security, will reduce operating costs by 50+ percent with Azure Virtual Desktop
Eurowings, Lufthansa Group's low-cost airline, serves more than 40 million customers at 100 destinations around the world. When the company's on-premises server farms, which provide application access and security to thousands of external and contract employees, needed upgrading, Eurowings decided to ditch its on-prem servers and embrace the cloud with Microsoft Azure Virtual Desktop. Tim Thomer, Enterprise Architect at Eurowings explains:. "We wanted a cloud VDI solution capable of running modern authentication, and which could match our existing infrastructure in terms of security and reliability. That's how we found Microsoft Azure Virtual Desktop." Read the Eurowings story of cloud adoption in this Microsoft article.
.png)
Microsoft a Leader in the 2023 Gartner Magic Quadrant for Desktop as a Service
The desktop as a service (DaaS) market continues to grow, as does the need by organizations for flexible and secure remote access. In this free copy of Gartner's inaugural Magic Quadrant for DaaS, you'll read about the key DaaS solutions and providers - and learn why Gartner rated Microsoft a "Leader."
Georgia Banking Company turbocharges growth
Georgia Banking Company in Atlanta, GA has grown from a $600 million bank to a $1.5 billion phenomenon in only two years. That kind of rapid growth is good news for the company but challenging for its IT security staff. Fortunately, the bank's plans called for enhanced security. Georgia Banking Co. adopted Microsoft Azure with VPN Gateway, Microsoft Defender, Sentinel, Purview Data Loss Prevention and other Microsoft security solutions. The highly bankable result? Substantial savings, best-in-class user experience for employees and customers, and heightened security draw rave reviews from IT and other employees. Read this interesting story.